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High Fidelity Mockup

del.icio.us Usability Redesign
Our group was tasked with redesigning a social bookmarking website, called del.icio.us, to ensure that the bookmark sharing functions were more explicit to users. Among the methods employed were personas, iterative design, paper prototypes, and usability tests.



Original del.icio.us Site

Affinity Diagram

Low Fidelity Mockup

Objective of the course

The duration of this course focused on learning user centered design methods and subsequently applying them in order to redesign a portion of a website of the group's choice. Our group gravitated towards the social bookmarking concept, and thus chose to redesign the first major social bookmarking site, del.icio.us.
How it was executed

We started by researching (through use of contextual inquiries) how people used bookmarks in general, and how people used del.icio.us to store and share bookmarks. After we had some basic uses down, we constructed a persona as a primary user for us to design for. While our contextual inquiries shed some light on the process people use to share web links with other people, we used an affinity diagram to sort out the concepts into groupings that made sense to us. We separated out the user's tasks from their goals, and generally constructed a "user's mental model" that we could use in conjunction with the persona.

After identifying the pain points that could be redone within the website, we went about making mockups of our redesign proposals. This was done with paper prototypes, as paper prototypes allowed us to change parts of the interface on the fly.

Although we only completed one cycle of iterative design by testing then refining the prototypes, we were able to lay out the next steps we would take if the project encompassed more time than just spring quarter.


Professors and Colleagues

Matt Eliot — Professor, Technical Communication Ryan Bird Justin Knowles Ariel van Spronsen Tiffany Larson